Degree Requirements | Courses of Instruction | Faculty
The College of Fine Arts’ minor degree in Arts Administration program provides a rare opportunity for undergraduates to gain awareness of the skills and knowledge needed to produce and present the fine and performing arts while exploring the diverse range of careers possible in this dynamic field.
The two integrated arts administration courses, recommended for juniors and seniors, introduce participants to the non-profit business model and operations characteristic of the majority of arts organizations in the United States. Seminar-style class discussion ranges from non-profit ethics to artist contracts and environmental forces shaping the next generation of arts audiences and producers. Emphasis is placed on gaining real-world insight and experience and enhanced aesthetic awareness through:
• Discussions with area non-profit and arts leaders
• Field trips
• Assignments based on field experience
• Internship opportunities with key arts organizations in the metroplex
To complete the 18 hours of course work required for this innovated program, students take select courses offered by the M. J. Neeley School of Business as well as an aesthetic course offered by a department in the School of Fine Arts outside of their major. Undergraduate students completing majors in the College of Fine Arts as well as students pursuing other courses of study may pursue an Arts Administration minor with permission of the program administrator.
DEGREE REQUIREMENTS
Required Courses:
BUSINESS KNOWLEDGE (9 credit hours)
ACCT 20153 Principles of Financial Accounting. 3 hours. Prerequisites: Sophomore standing. A study of the elementary concepts of financial accounting, emphasizing the measurement, recording and reporting of financial information according to generally accepted accounting principles.
MANA 30153 Organizational Management. 3 hours. Prerequisite: Junior standing, and must be a declared Business major or minor. Tasks of the manager are studied in the context of his/her role as an administrative decision maker. Emphasis placed on understanding the organization as a system where the manager needs to examine a variety of variables in order to arrive at problem solutions. Management processes, system concepts, models for decision making, and behavioral concepts involving motivation, leadership, group activity, conflict and change are covered.
MARK 30153 Marketing Management. 3 hours. Prerequisite: Sophomore standing, and must be a Business major or minor. The processes in our society by which needs and wants of consumers are anticipated and satisfied. An examination of a systems approach to and analysis of the movement of goods from the point of production to the point of consumption.
AESTHETIC EXPERIENCE (3 credit hours)
3 credit hours chosen from the following:
ART 10043 Survey of Art
ART 20503 Survey Topics in Art History
BALT 10053 Survey of Dance
BALT 40173 Dance History
BALT 40183 Twentieth Century Dance
MUSI 10033 Survey of Jazz & Pop
MUSI 10053 Survey of Music
MUSI 10073 Rock to Bach
THEA 11003 Survey of Theatre
THEA 11013 Survey of Musical Theatre
[Fine Arts Majors must choose from classes outside of their Major.]
ADMINISTRATION INTEGRATION (6 credit hours)
AADM 30103 The Arts Organization. 3 hours. The course begins with a historic overview of the non-profit organization, and continues with an exploration of non-profit structure and governance, and the variety of careers and organizations found within the nonprofit sector. Students will analyze the various factors that influence arts organizations, and how arts organizations, in turn, affect the world around us.
AADM 40103 Management in the Arts. 3 hours. Prerequisite: AADM 30103 or permission of instructor. This course introduces students to the practical skills needed to successfully manage an arts organization. Students will explore internal processes, such as budgeting and accountability, and the external relationships that the arts manager must navigate, such as development and fundraising, marketing and audience development, and education and outreach.
OPTIONAL ELECTIVE:
AADM 40903 Internship in Arts Administration. 3 hours. Prerequisite: AADM 40103. Students will be placed in an active role within a local arts organization. 12 hours per week is the expected minimum. Students will also meet monthly with the program administrator.
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COURSES OF INSTRUCTION
AADM 30103 The Arts Organization. 3 hours. The course begins with a historic overview of the non-profit organization, and continues with an exploration of non-profit structure and governance, and the variety of careers and organizations found within the nonprofit sector. Students will analyze the various factors that influence arts organizations, and how arts organizations, in turn, affect the world around us.
AADM 40103 Management in the Arts. 3 hours. Prerequisite: AADM 30103 or permission of instructor. This course introduces students to the practical skills needed to successfully manage an arts organization. Students will explore internal processes, such as budgeting and accountability, and the external relationships that the arts manager must navigate, such as development and fundraising, marketing and audience development, and education and outreach.
AADM 40903 Internship in Arts Administration (optional). 3 hours. Students will be placed in an active role within a local arts organization. 12 hours per week is the expected minimum. Students will also meet monthly with the program administrator to discuss expectations, goals, and reflect on achievements to date. To date, TCU Arts Administration students have gained experience in internships with the following organizations:
Amon Carter Museum
Arts Council of Fort Worth and Tarrant County
Fine Arts Chamber Players
Modern Art Museum of Fort Worth
Fort Worth Opera
Fort Worth Symphony Orchestra
Van Cliburn Foundation
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FACULTY
Cathy Hernadez, Adjunct Professor
c.hernandez@tcu.edu
Cathy Hernandez has over fifteen years of experience in arts management. Having received her BA in Music from the University of North Texas, and her MS from Drexel University in Arts Management, Ms. Hernandez has specialized in the management of culturally-specific organizations and folk art organizations. Currently, Ms. Hernandez serves as the President of ARTSNET (the Arts Council of Northeast Tarrant County).
She has served on numerous grant panels for groups including four state arts councils: Pennsylvania, Texas, Nevada, and Kentucky, three Texas cities: Fort Worth, Dallas, and Austin and the National Jury for the Coming Up Taller Award.
She has received the Outstanding Women of Fort Worth Award from The Women’s Center, The Rudy Eastman Diversity Award from Live Theatre League of Tarrant County, The Great Women of Texas Award from the Fort Worth Business Press, Best Case Study Award from Drexel University’s Arts Management Department, the Dean's Fellowship from Drexel University, and was a national finalist for the American Symphony Orchestra League’s Arts Management Fellowship. Cathy’s work has been recognized by the White House through the Coming Up Taller Award, the U.S. State Department through a cultural exchange with Amman, Jordan, the NEA's American Masterpieces program, and the Kennedy Center through a capacity-building program for culturally-specific organizations under the direct guidance of Michael Kaiser, President of the Kennedy Center.
Cathy has also served on numerous local, state, national, and international boards and committees including the the International Performing Arts for Youths (IPAY) board, Texas Nonprofit Theaters board, the Young Professionals Executive Committee for Sister Cities International, State Advisory Board for VSA Arts of Texas, and the Latino Advisory Committee for U.S. Congresswoman Kay Granger.
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